About Us

Welcome to The Canni Family!

Love Purple People Ltd (aka The Canni Family) was launched by my husband Charlie and I, in February 2018. We spent a year trying all of the main CBD products on the market with the hope of finding a natural alternative to help alleviate conditions we both had. However we found the information provided by these companies to be confusing and when we tried to contact them with our questions it proved fruitless every time.

Eventually we found a product that we both felt we really benefited from and the more we learnt about how CBD helps to maintain the bodies Homeostasis and the ever increasing number of people saying it was helping with their health conditions, it just made us more passionate about it. We decided to import the one we found to be most beneficial to us and so The Canni Family was born.

Some people thought we were mad, including us at times, as it isn't easy setting up a legitimate CBD business however we wanted our products to not only be of the highest quality available on the market but to also have clear product labelling at the fairest price we could offer. We also offer an 0800 number so customer can call us with their general questions about CBD or about the products themselves.

Our products have been tested by both the Association of Systematic Kinesiologists (now the Kinesiology Association) and the International College of Applied Kinesiology, as they both agreed that our product quality, alongside our exceptional customer service meant we were one of the best brands on the market and we are now recommended to their members to provide to their clients. 

We are delighted to say that within three years we have won five awards - 'CBD Product Supplier of the Year 19/20/21' from the Global Health and Pharma Group, Corporate LiveWire and LuxLife Magazine. We have also gained 5* and a rating of Excellent from both TrustPilot and SafeBuy and a ‘Green’ Cambis CBD Trust Mark.

Who are The Canni Family?

Mr Canni (aka Charlie) spent 20 years working with the street homeless of London and is currently setting up a network of homeless shelters in north London.

Mrs Canni (aka me Zoe) has worked in both the Private and Public sector doing Marketing and Communications for the last 20 years however more recently she has had the important role of looking after little boy Canni (aka Sam), who features in our logo, as does our Canni Dog (Aka Harry) who spends his time going into schools as a therapy dog or sleeping.

Mrs Canni is also passionate about the environment and has launched a Green Living App called Ecoed - helping individuals to have fun, learn, and take action around their daily habits to help the planet!

Mrs Canni (aka Zoe) was recently interviewed on the Simone Bell podcast 'Ideas to Implementation' where she explains about why she started The Canni Family. Click on the image below to start the show and see Mrs Canni in person:


Why did we choose the name The Canni Family?

First and foremost we are a family run business and we chose 'Canni' as we felt it alludes to Cannabis but not obviously. Mr Canni (aka) Charlie is also a pure bred cockney and Canni means clever (as it does up north in Newcastle), which we felt had a nice additional meaning.   
The company name is Love Purple People Ltd (Trading as The Canni Family) because our son’s second word was purple, his first was ‘Harry No!’ who is our very large hound. 
Secondly, because we spoke to lots of people about CBD oil and one of their key concerns was that the word cannabis or images of cannabis leaves appearing on the delivery envelope, or on our product labels (ripe for nosey relatives riffling through cupboards or on bank statements) so we thought this name gave nothing away. Finally one day we would like to grow the business and offer other products and services that we love so it gives us room to grow.

Our Mission at The Canni Family


We hope to not only bring the highest quality CBD products to as many people who would benefit from them as possible but also to help educate people around what to look out for when buying CBD oil. Also we are aiming to set up a truly social business that not only gives a percentage of all purchases to charity but to also set up a foundation supporting projects that we think truly make an impact.

Thank you for becoming part of our extended Canni Family and please get in touch with any questions to zoe@thecannifamily.co.uk

Thank you for reading our About Us section and if you are interested in trying any of your products please use the code CB10 for a 10% discount on your first order at checkout.

We look forward to hearing from you! 
Charlie and Zoe 


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